Social Media Marketing Manager

New Today

We are seeking a creative, trend-driven Social Media Manager to lead and elevate our brand presence across Instagram, TikTok, and Facebook. This role will own how the brand shows up across social—through content, storytelling, and community—bringing our brand to life in a way that is engaging, relevant, and visually compelling.
The ideal candidate is both a strategist and a creator: someone who understands trends, has a strong aesthetic point of view, and knows how to build a loyal and engaged audience.
Key Responsibilities: Social Strategy & Brand Voice Own and manage all social media platforms (Instagram, TikTok, Facebook) Develop and execute a cohesive social strategy aligned with brand goals Define and maintain a consistent, elevated brand voice across all content Stay ahead of trends, platform updates, and cultural moments
Content Creation & Execution Concept, create, and produce high-quality, social-first content (Reels, TikToks, Stories, static posts) Lead content ideation and participate in shoots as needed Translate trends into on-brand, engaging content quickly and effectively Ensure all content aligns with brand standards and visual identity
Community Engagement Act as the voice of the brand across all platforms Monitor and respond to comments, messages, and tags in a timely and thoughtful manner Build and nurture a strong, engaged online community Identify opportunities to connect with and grow our audience
Growth & Performance Track and analyze performance across platforms Use insights to optimize content strategy, timing, and formats Drive engagement, audience growth, and overall brand visibility Continuously test and iterate to improve results
Qualifications 2–5+ years of experience managing social media for a beauty brand Strong content creation skills (photo, video, editing) Deep understanding of Instagram, TikTok, and Facebook Strong copywriting skills and attention to brand voice Highly organized with strong attention to detail Ability to move quickly and execute in a fast-paced environment
Preferred Experience Beauty, lifestyle, or service-based brand experience Experience participating in or directing content shoots Familiarity with social scheduling and analytics tools
What We're Looking For A content-first thinker with a strong aesthetic eye Deeply tapped into social trends and culture Proactive, self-starter mindset Passion for storytelling and brand building Someone who is both creative and results-driven Someone willing to travel to locations to secure content
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Location:
New York

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