Senior CRM Manager

New Yesterday

Overview
KORRES is a Greek natural beauty brand built from powerful natural ingredients, delivering clean, effective formulas nurtured by science. With a 30-year history and a presence in more than 30 markets globally, KORRES brings plant-powered skincare to life through a balance of tradition, scientific research, and proven efficacy. KORRES is seeking a CRM Senior Manager to build, scale, and optimize our lifecycle revenue engine across email and SMS for the US market. This role will drive customer retention, repeat purchase behavior, and lifetime value through data-driven segmentation, personalized journeys, and strategic experimentation. This position is both strategic and hands-on, requiring a balance of lifecycle planning, campaign execution, analytics, and operational excellence.
Key Responsibilities
CRM & Lifecycle Own end-to-end lifecycle revenue growth across email, sms, and loyalty, accountable for delivering year-over-year retention and LTV targets Develop and execute end-to-end lifecycle strategies across Email and SMS, including onboarding, post-purchase, replenishment, and reactivation Own and manage the CRM campaign calendar aligned with launches, promotions, and brand priorities Define segmentation and personalization frameworks that drive retention, repeat purchase rate, and CLV growth Own campaign execution and automation architecture, including workflows, trigger logic, cadence, and QA governance Troubleshoot audience, logic, and data-related issues
Customer Insights, Engagement + Retention Develop and optimize engagement levers including loyalty, incentives, referral initiatives, and value-based rewards Support new customer acquisition and lead monetization strategies Leverage behavioral, transactional, and loyalty data to build actionable segments Lead churn and cohort analysis to identify revenue risks and architect proactive retention strategies Translate behavioral and transactional data into personalized lifecycle strategies and revenue-driving initiatives
Reporting & Performance Optimization Own CRM and loyalty performance reporting Monitor KPIs including engagement, CTR, CVR, repeat purchase rate, and LTV Translate results into actionable insights and optimization strategies Lead A/B and multivariate testing across messaging, creative, cadence, and offers
CRM Infrastructure & Database Health Maintain ownership of CRM tech stack performance Ensure list hygiene, deliverability, and database health Monitor compliance with privacy and communication regulations Evaluate new tools, features, and CRM capabilities Support vendor and budget oversight
KORRES Circle Loyalty Program Own the strategy and evolution of the KORRES Circle loyalty program, building experiences that reflect our Greek heritage and science-led lab expertise Manage daily loyalty program performance, including member acquisition, engagement, redemption behavior, and churn Develop loyalty campaigns, rewards, and experiences aligned with the broader marketing calendar Analyze loyalty performance alongside product and margin data to drive LTV, profitable growth, and repeat purchase Connect with the development team for loyalty platform updates, features, and optimizations
Cross-Functional Collaboration Partner with Creative, E-Commerce, Brand, and Analytics teams Align CRM initiatives with broader GTM strategies Collaborate with external partners and agencies as needed Present performance insights and strategic recommendations
Qualifications
Required Bachelor’s degree in marketing, business, analytics, or related field 4+ years of experience in CRM, Lifecycle, or Retention Marketing Hands-on proficiency with Attentive, Klaviyo, Wunderkind, and Shopify Plus Familiarity with Triple Whale or similar analytics platforms Familiarity with SAP or similar ERP systems Strong analytical mindset with experience owning revenue goals and interpreting campaign data
Preferred Ability to balance strategy, execution, and analytics Excellent project management and prioritization skills Detail-oriented with strong QA discipline Data-driven decision maker Strong cross-functional collaboration skills
Role Details Salary: $130K-$140K Role type: Full-time Work model: Hybrid (3 days/week in NYC office T-TH) Level: Senior Manager Location: NYC Travel: Limited, occasional
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Location:
New York

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