PPC Specialist Job Duties: Meet client goals through end-to-end paid media initiatives Plan, develop, and implement, manage, and optimize comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms including but not limited to: paid search, remarketing, display, and video campaigns Manage and optimize paid social campaigns on Facebook and LinkedIn Communicate with clients, discuss strategy, create and present monthly reports Take responsibility for all client deliverables and PPC results Spec A/B tests and landing pages Write engaging ad copy for Google, Facebook and LinkedIn ads Perform comprehensive keyword and competitor research Spec enticing display and Facebook/LinkedIn ad creatives Analyze performance and come up with strategies to improve campaigns and conversion rates Keep up to date with paid media best practices, bid management systems, keyword development tools, and industry research Achieve targeted ROI on a monthly basis Continuously monitor, identify and improve all three components of the Google Ads Quality Score: Ad Relevance, Expected CTR, and Landing Page Experience Ensure keyword targets, landing page content, and text ad copy are all in close alignment and optimized Always keep the clients' best interest at heart -- even if that means telling them that PPC is not how they should invest their budget Treat our company and our clients' companies as if they were your own