Head of B2B Marketing

About the Company

Expanding international iGaming business

Industry Gambling & Casinos

Type Privately Held

About the Role

The Company is seeking a Head of B2B Marketing to spearhead the evolution of its commercial marketing function. This pivotal role is dedicated to the intersection of marketing and revenue, with a primary focus on building and managing a high-quality pipeline, supporting deal conversion, and driving measurable commercial outcomes across global markets. The successful candidate will be responsible for optimizing the full funnel from lead generation to deal conversion, defining and tracking key commercial KPIs, and owning the strategy and execution of key industry events. A strong commercial mindset, hands-on experience with major industry events, and a proven track record in B2B marketing within the iGaming sector are essential.

As the Head of B2B Marketing, you will work closely with the business development team to turn marketing into a true revenue driver, shaping the lead generation process, and ensuring that the business's offerings are effectively positioned to convert opportunities into long-term partnerships. The role requires a senior professional with a solid understanding of the commercial lifecycle, experience in sales enablement, and the ability to develop and refine commercial materials. Cross-functional collaboration is key, as is the ability to act as a strategic partner to the business development team on key opportunities and initiatives. The ideal candidate will be confident in a fast-paced, evolving environment, and be fluent in English, with a focus on results and a passion for driving commercial success.

Travel Percent Less than 10%

Functions

Marketing