Digital Marketing Specialist The Digital Marketing Specialist will be responsible for planning, executing, and optimizing paid and organic marketing initiatives across multiple platforms. This individual will manage performance-driven campaigns, improve marketing efficiency, and ensure our brands remain visible, competitive, and compelling in a rapidly evolving digital landscape. What you will do: Plan, execute, and maintain digital media initiatives across streaming TV, Google/SEM, remarketing, YouTube (organic and paid), social media advertising, third-party placements, and other digital media buys Test, analyze, and optimize campaigns to maximize reach, efficiency, and return on investment Serve as the primary facilitator of the company's restaurant loyalty program, ensuring alignment with marketing, operational, and technology objectives Support restaurant operations through communication and guidance on loyalty initiatives while coordinating with IT to maintain platform functionality, resolve issues, and ensure accurate program execution Develop, manage, and optimize keyword campaigns for all restaurant and retail brands, tailoring strategies to individual brand needs and conducting weekly optimizations Optimize video content for organic reach and engagement while managing paid video advertising campaigns using professional assets Set up and manage eCommerce operations for spirits and specialty retail websites (including but not limited to St. Elmo Cocktails and Rare Saint), ensuring seamless customer experience and operational efficiency Improve marketing technology infrastructure across all websites, including Google Analytics, Search Console, Google Ads, Meta pixels, Mailchimp, and related tools Qualifications: Requirements: 3+ years of hands-on digital marketing experience Strong experience managing Google Ads, Meta Ads, and paid social campaigns Working knowledge of SEO, SEM, website optimization best practices, desire to learn LLM optimization Experience with analytics and tracking tools (Google Analytics, Search Console, pixels, tags) Comfort managing multiple brands and campaigns simultaneously Preferences: Digital marketing experience in hospitality, direct to consumer brands, or with an agency preferred Degree or certificate in Marketing or a relevant field Experience with streaming TV or programmatic advertising platforms Familiarity with Shopify and eCommerce optimization What we bring to the table: $65,000+ based on experience and education Bonus Opportunities Generous PTO 401k with 4% company match Huse Culinary Dining Card Eligible for Medical, Dental, and Vision Insurance Company paid Life and Disability insurance 7 Paid Holidays Off Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.