About My Client:- My client is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700+ clients,client brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries

Role Data Analysis Reporting Marketing Campaigns

Location --Chicago, IL

Description

This hybrid role based at our Chicago Headquarters will drive targeted marketing efforts by identifying segmenting and activating audience groups across digital channels Collaborate with marketing operations analytics and campaign teams to ensure the right message reaches the right audience at the right time optimize engagement and conversion

Essential Responsibilities

Develop and manage audience segmentation strategies based on behavioral demographic and firmographic data

Partner with analytics and data teams to define audience criteria and build actionable segments

Collaborate with business stakeholders to align audience strategies with campaign goals and KPIs

Extract ad hoc reports from the Enterprise Data Warehouse EDW to support marketing initiatives

Automate tasks in collaboration with project leads data analysts and end users

Maintain data loads in marketing automation platform and troubleshoot failures with internal and external teams

Ensure compliance with data privacy regulations such as GDPR and CCPA in audience management

Support AB testing and audience experimentation to refine targeting strategies

Document audience definitions workflows and best practices for cross functional visibility

Education

Minimum 4 Years bachelors degree in data Analytics Business or related

Years of Experience

Audience segmentation digital marketing marketing operations or related

In Lieu of Education

Audience segmentation digital marketing or marketing operations

Skills

Mandatory Skills :

Data Architecture

Data analysis and Reporting

Preparation targeted Marketing Campaign skills preferred

Disclaimer: E-Solutions Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. We especially invite women, minorities, veterans, and individuals with disabilities to apply. EEO/AA/M/F/Vet/Disability