*This is not a role with Forcebrands *This is a role with a company in the VMS space - consumer goods experience is required

Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.

This is a defining creative leadership role inside a company at an inflection point — evolving its brand, scaling its systems, and building a best-in-class in-house creative capability. The Creative Director is a hands-on, strategic leader responsible for shaping and advancing the Humann brand across every touchpoint — from concept to execution. This role oversees the creative direction, storytelling, and design integrity of all brand and marketing initiatives. The Creative Director will lead a multidisciplinary team of designers, art directors, writers, and producers to deliver powerful, insight-driven creative work that both builds the brand and drives performance.

They will report directly to the CMO and work closely with the Brand and Integrated Marketing team , ensuring creative strategy aligns seamlessly with business priorities, campaign objectives, and go-to-market plans.

Key Responsibilities:

Creative Leadership ● Lead the development of creative concepts, campaigns, and content that strengthen the Humann brand and connect with consumers emotionally and functionally. ● Translate brand strategy and positioning into compelling creative direction across digital, social, retail, and content channels. ● Set the creative vision and uphold a high bar of quality, consistency, and craftsmanship across all outputs. ● Ensure every asset — from an email to a national campaign — is strategically aligned, compliant, and on-brand. ● Collaborate with growth and product marketing to bring together brand storytelling and performance-driven creative.

Brand Stewardship ● Evolve and maintain Humann’s design system, ensuring cohesive visual and verbal identity across all mediums. ● Lead the continuous evolution of brand standards, visual guidelines, and creative frameworks. ● Partner with product, compliance, and science teams to ensure messaging integrity and accuracy in all claims-based communication. ● Champion the brand’s aesthetic excellence, pushing for innovation while maintaining consistency.

Operational Excellence ● Build scalable creative processes in partnership with Marketing Operations to ensure efficient intake, prioritization, review, and delivery of work. ● Introduce structure and predictability to the creative workflow — improving transparency, timelines, and output quality. ● Monitor resource capacity and ensure creative priorities align with business goals. ● Leverage data and insights to inform creative optimization and performance improvements.

Team Leadership ● Inspire, manage, and mentor a team of designers, art directors, and copywriters. ● Foster a collaborative, curious, and high-performance culture within the creative team. ● Partner closely with the Brand and Integrated Marketing team to translate business and campaign strategies into breakthrough creative ideas. ● Identify opportunities to develop talent, expand creative capabilities, and strengthen overall team alignment.

Qualifications: ● 8–10+ years of experience in creative roles within brand, marketing, or agency environments. ● Proven success leading creative direction for high-growth consumer brands. ● Expertise in integrated campaign development, digital-first creative, and brand storytelling. ● Strong understanding of DTC, retail, and omni-channel marketing. ● Demonstrated ability to lead teams through both concept and execution phases. ● Exceptional design and art direction sensibility; deep understanding of brand systems and creative production. ● Skilled collaborator who can navigate between creative, strategic, and operational priorities. ● Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment. xsgimln ● Experience in wellness, nutrition, or CPG preferred but not required.