Growth Marketing Manager Franklin, TN Full-Time | Reports To: Paid Media Director | Hybrid This Ad Is for a Specific Person Youve scaled paid advertising for a local healthcare company. Not consulted on it. Not managed a team that did it. You were the one in the ad account. Writing the copy, building the audiences, reading the data, and making the decisions that put patients on the schedule. If thats you, this might be exactly what youve been looking for. Heres What Weve Built Medical House Calls is a luxury in-home medical company. We bring IV therapy, urgent care, medical weight loss, primary care, and a growing lineup of services directly to patients homes. No waiting rooms. No long drives. No compromises on the experience. We show up at your door, we deliver premium care, and patients love it. The clinical model is proven. The operations are solid. The patient experience is best-in-class. Multiple revenue-generating service lines are already live with more products on the roadmap. And were expanding into new markets, starting with Birmingham, AL, with aggressive growth plans behind it. Heres whats missing: a marketer who can fill the schedule. Not someone to build awareness. Not someone to increase engagement. A marketer who wakes up every day thinking about one thing: how do I put more patients on the schedule this week than I did last week? What You Walk Into Weve seen the job postings. We need a marketing unicorn who can do everything, alone, with no budget, and report to someone who doesnt understand marketing. Thats not this. A team who speaks your language. CPA, ROAS, conversion rates, test velocity. You wont have to explain why you need to spend money to make money. A marketing team that supports you. Youre not doing this alone. The infrastructure is in place for you to move fast. Real budget to deploy. We dont expect miracles from pennies. We invest in what works and we expect you to show us the return. A service patients genuinely love. The product isnt the problem. Getting it in front of the right people is the opportunity. New markets ready to launch. Birmingham is first. More are coming. Youll build from the ground up and create a repeatable recipe. What Youll Actually Do Run All Paid Advertising Own every campaign across Meta, Google Search, Google Local Services Ads, and more. Set a weekly new-patient target. Track it. Report on it. Be accountable for it. Manage the budget with disciplinescale whats performing, reallocate from what isnt. Test constantly: creative, copy, hooks, audiences, offers, landing pages. Thats where the leverage is and you know it. Build landing pages that produce booked visits, not just traffic. Write All the Copy Every ad, every email, every landing page, every postcard, every social post. Develop messaging for different audiences and markets and know which angles work where. Concept creative direction (static, video, UGC-style). You dont have to design it, but you have to know what will perform and why. Build the Email Engine Welcome sequences, reactivation campaigns, referral asks, appointment follow-ups, provider intros, seasonal content. Segment and personalize by stage, location, and behavior. Own the email KPIs and improve them month over month. Create and Manage Referral Channels Build a referral program that turns patients and local partners into a predictable source of new business. Develop relationships with complementary healthcare organizations, community groups, and local businesses. Track every source. Optimize the incentives. Keep the pipeline active. Launch New Markets Own the go-to-market playbook for each new location. Geo-targeted ads, local SEO, Google Business Profile, direct mail, community outreachthe full playbook. Adapt strategy to each markets demographics, competition, and local referral landscape. Report on Everything Build and maintain a live dashboard leadership can check at any time. Weekly reporting: new patients by channel, CPA, email performance, referral volume, ROI. Data drives every decision. No exceptions. What We Require 37+ years of hands-on growth marketing experience scaling a local or regional healthcare business (primary care, urgent care, dental, home health, IV therapy, med spa, chiropractic, or similar). Youve personally managed five- and six-figure monthly ad budgets on Meta and Google. Youre a direct-response copywriter. Ads, emails, landing pagesyou write them, they convert, and you have the results to show for it. Proficient with a CRM/email platform (ActiveCampaign, HubSpot, Mailchimp, Klaviyo, or comparable). You live in Meta Ads Manager, Google Ads, and Google Analytics daily. Youre data-fluent. CPA, ROAS, conversion rates, and attribution are your decision-making tools. Perks & Benefits of Working with Wesley Wesley was named a Great Place to Work with 94% of employees saying its a great place to work. Medical House Calls earned a 2024 Gold Stevie Award for Employer of the Year , was named a 2025 USA TODAY Top Workplace , and recognized as a Top Workplace by The Tennessean . Health & Wellness Comprehensive Medical Insurance Dental Insurance Vision Insurance Financial 401(k) with Company Match Competitive Salary Culture & Growth Great Company Culture Backed by Awards, Not Just Words Part of a Growing, Inc. 5000-Ranked Company with 300+ Employees Nationwide Supportive Senior Leadership Thats Approachable and Invested in Your Success Professional Development and Opportunities to Grow with the Company Community Involvement Wesley Actively Supports Local Charities and Events The Work Itself Real Marketing Budget You Wont Be Asked to Do More with Nothing A Marketing Team Already in Place to Support You Ground-Floor Opportunity to Launch New Markets and Build Something Meaningful A Product Patients Genuinely Love 700+ Five-Star Google Reviews and 50,000+ House Calls Completed Do All The Good You Can. Wesley | Franklin, TN | wesley.com Hybrid | Full-Time | Franklin, TN In-Office (3 days/week): Monday Wednesday, 9:00 AM 5:00 PM Remote (2 days/week): Thursday Friday, 9:00 AM 5:00 PM

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